Fight For Your Mind

Ask ten people what Helvetica is and you will most likely get this response: 7 will tell you they have no idea, 2 will say that it is a font, and 1 will tell you it is a typeface.  Although “font” is technically correct, “typeface” is probably more accurate, and if you know this, you might be a snob. 

So why watch a documentary about a typeface?  Strangely enough, though few recognize or admit it, typefaces (fonts) have a significant effect on us everyday.  Every printed letter exists in some typeface (what your reading right now is Times New Roman), and that typeface effects not only the read-ability of a text, but the emotion that it conveys as well.  Wait a minute…

Did he just say fonts effect my emotions?!  No, I said typeface effects your emotions (cause I just might be a bit of a snob on this topic).  If you strongly agree or disagree with this statement, you should watch this documentary.  I was fortunate to grow up with a close friend who became a graphic artist and industrial designer, who opened my eyes to the power that something as simple as a “font” can have on a viewer.  Helvetica, the documentary, does just this; it tells not only the history of the Helvetica typeface, but also conveys the power of typography, graphic design and global visual culture.  It is a very concise and visually beautiful film that just might make you think twice the next time you pick a font and start typing a report for work.

 Here is a link to the film’s website: http://www.helveticafilm.com/

Check it out – watch it – and next time we meet we can have a few beers and debate once and for all whether “serifs” or “sans serifs” rule!